Community Service of Business Group at Sendangsari Village, Pajangan Bantul District, Yogyakarta Province

Abstract

Partners in the Community Partnership Program (PKM) are Mina Jaya Fish
Cultivation Group engaged in fishery and Sri Lestari Woman Group engaged in food sector,
located in Gupakwarak, Sendangsari, Bantul which is 13 kilometers from University of PGRI
Yogyakarta. The main problems in both partners were the absence of partners to
accommodate and sell the cultivation yield, the local market coverage, the conventional
product design, and the lack of knowledge of the diversification products on fish basic
ingredients, as well as the product quality improvement. This Community Partnership
Program aims to establish and develop economically independent business groups in
Gupakwarak by providing solutions of problems to partners. The solutions to solve the problems
of partners included methods of counseling, training, and mentoring. Methods of counseling
and training covered (1) training of cultivation process (in the form of snacks), (2) training of
product design utilizing Information and Communication Technology (ICT), (3) training of
quality improvement/quality of cultivation (packing, taste standardization, as well as natural
preservation), (4) training of determining marketing price of cultivation product, and (5)
training of product marketing management by utilizing ICT through web, Facebook and
Instagram, while the accompaniment method which was done included assisting PIRT
setting for snack product, and mentoring of marketing partner of cultivation yields.
Outcomes achieved in this PKM include aspects of services, products, and others. The
service aspects are acquiring the skill and knowledge of snack processing by utilizing the
cultivation (fish-based), obtaining the skills and knowledge about the quality of product
(packaging, preserving natural, and standardizing flavors and forms), acquiring the skill and
knowledge of product price determination, obtaining the knowledge and skill for designing
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product, and acquiring knowledge and skill on ICT-based promotion management. Product
aspect includes snacks with cultivated based material (tilapia fish and catfish) in the form
of catfishabon and fish siomay, web promotion, as well as Gupakwarak Hamlet
profile.