Cross-cultural business influence based on communication and social media to improving marketing traditional drinks jamu in Surakarta

Abstract

The main focus of this review is detailed and holistic description of the role of
social media in developing traditional product marketing is very important. Public interest in
traditional drinks is still high today. This is evidenced by the number of conventional beverage
traders in Solo, both traditional and online traders by utilizing technology. Today, social media
plays an essential role in marketing community products that have benefits for life. Based on
data, social media has proven to have a role in popularizing traditional drinks to the broader
community. It also provides a way out in traditional beverage business businesses that are
marketed across cultures. This is evidenced by the interest of people from outside Surakarta
who are interested in buying traditional Javanese beverage products. Thus, advanced
technology, diverse social media, and community business can develop together to build crosscultural enterprises to.