The Use Of Instagram As Effective Promoting Medium For Small Medium Enterpise

Abstract

Marketing is one of business activities that have been done either by an individual
or group in order to maintain the business’ sustainability and gain the profit as the indicator of
success. The indicators could be either profit or satisfaction. As the development of the
marketing technology, marketing process which started with the conventional way gradually
changing by started to use technology, which is the internet. Marketing process by using the
internet could reduce geographical barriers and expanding the promoting scope. One of the
innovations on the internet is the appearance of social media. It has the possibility for its users
to easily participate, sharing, and creating contents in writings, photos, or videos. The social
media form itself is various, based on the users’ contents. Instagram is one of social media that
has the possibility of its users to take both photos and videos and then share it on the users’
accounts. This research aims to measure the effectiveness of using instagram as the promotion
medium for Small Medium Enterpise. This research’s subjects are several online-based business
people who has using instagram for their business. The method used is qualitative descriptive
analysis method. The indicator of effective is measured by the Small Medium Enterpise’s
increase of profit, based on the before and after using instagram as their medium to promote
their products. The results are expected to be a guidance for those business people who wants to
use instagram as their strategy in promoting