Entrepreneurial Orientation on Small Medium Enterprises

  • Adhi Prakosa Universitas PGRI Yogyakarta
  • Ahsan Sumantika Universitas PGRI Yogyakarta

Abstract

Nowadays, small medium enterprises face a variety of challenges. The challenge
related to internal conditions that are associated with high or low entrepreneurial orientation.
An entrepreneurial orientation is the ability to identify business opportunities. This study aims
to examine wheter there are differences in entrepreneurship orientation by gender and length
of doing business especially on small and medium enterprises (SMEs) in tourist villages
located in the Special Region of Yogyakarta. Data analysis techniques used in this study use
One-Way ANOVA. The results showed that entrepreneurial orientation proved to have
significant differences mainly in the length of doing business but not in gender difference.

Published
2020-06-17