Intellectual Property Rights and E-Commerce as A Strategy to Strengthen the Competitiveness of SMEs

Abstract

This research aims to analyze the use of e-commerce and intellectual property rights
(IPR), especially the protection of the brand for Small Business Enterprises (SMEs) as an effort
to strengthen business competitiveness. Most SMEs are weak in the mastery of information and
marketing technology and the lack of awareness of IPR protection for the industry. This research
uses experimental design by giving intervention to respondents. Descriptive analysis is
performed to reflect the data obtained from the identification process on the profile of some
SMEs in Yogyakarta. An inductive analysis is done by paired sample t-test to know the
difference of e-commerce insight and IPR ownership before and after the experiment. One
Sample Kolmogorov Smirnoff is used to test the normality of data to determine types of the
different tests. The findings demonstrate that there are significant differences before
experimenting and after. The experiment indicates the significant level of 0.003 is lower than the
alpha of 0.05 for e-commerce. While the ownership of IPR such as trademarks showed
significant gains as well, as indicated by the significant level of 0.000 lower than alpha 0.05. The
result of the experimental method has made marketing techniques with e-commerce and IPR
ownership.